Demand Generation Manager, Consultants & Employers at Carrot | West Des Moines, IA | $96K/yr – $130K/yr

Carrot

Demand Generation Manager, Consultants & Employers

West Des Moines, IA (Remote)

$96K/yr – $130K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Lead consultant-driven demand creation to drive pipeline from enterprise employers.

Own consultant demand programs and cross-channel campaigns.
Must-have: 4–6 years in B2B demand generation targeting large employers and intermediaries.
Standout: Cross-functional coordination with Sales, Partnerships, and Marketing Ops.

Job Description

Responsibilities

Drive demand through consultants and consulting houses
Build and execute a consultant demand strategy and program calendar, aligned with Consultant Relations and segment leadership.
Design and run consultant-facing campaigns (e.g., briefings, webinars, events, newsletters, toolkits, playbooks) that keep Carrot top‑of‑mind and make it easy for consultants to recommend Carrot to their clients.
Partner with Consultant Relations to segment and prioritize firms and key influencers, and to ensure outreach and follow-up align with relationship strategies.
Run integrated campaigns to reach employers
Create campaigns for employer prospects influenced by consultants and partners, including large enterprise, global and union employers, through webinars, events, email nurtures, and targeted outreach.
Collaborate with Product Marketing to tailor messaging and content by segment and buyer persona.
Enable Sales and SDRs with campaign briefs, sequences, and follow-up guidance that connect consultant touchpoints to employer opportunities.
Execute, measure, and optimize programs
Partner with Marketing Operations and the Digital team to launch campaigns across email, Outreach, web, and events, ensuring clean targeting and tracking.
Set clear goals for each program and test tactics to improve conversion at each stage of the funnel.
Define and own targets for consultant‑sourced pipeline, consultant‑influenced pipeline, marketing‑sourced employer pipeline, and won revenue across priority segments (U.S., global, unions), and use those insights to refine where we invest.
Codify repeatable consultant & employer “demand patterns”
Turn successful consultant and employer motions into standardized plays that can be reused across regions and segments.
Document workflows, audiences, and assets so these programs can be scaled, reported on, and supported by additional DG headcount over time.
Contribute to the broader Demand Creation system, ensuring consultant and employer motions are connected with direct, partner, and global plays.

Requirements

A Bachelor’s Degree
4–6 years of B2B demand generation, field marketing, or ABM experience targeting large employers and intermediaries, like consultants, brokers, and advisors.
Background in healthcare, employee benefits, or HR technology marketing.
Proven success designing and executing multi-touch campaigns that drive meetings and pipeline.
Experience partnering with Sales and relationship‑owning teams, like Consultant Relations and Partnerships, on shared targets and plans.
Experience with account-based or segment-based strategies, including working from target account lists and segment plans.
Comfort working in a fast‑changing environment and helping to build new systems from the ground up.

Preferred

Experience marketing through or to benefits consultants, brokers, or consulting firms.
Familiarity with Marketo (or similar MAP), Salesforce, Outreach, and webinar platforms (e.g., Zoom/Wistia).
Experience with account-based or segment-based strategies, including working from target account lists and segment plans.
Comfort working in a fast‑changing environment and helping to build new systems from the ground up.

Benefits

health and wellness benefits
retirement savings plans
short- and long-term incentives
parential leave
family-forming assistance
a competitive compensation package

Carrot

Carrot is the leading global fertility and family care platform, unlocking support for life's major moments. Trusted by more than one thousand of the world’s best multinational employers, health plans and health systems, Carrot’s comprehensive clinical program delivers industry-leading cost savings for employers and exceptional experiences for millions of employees. Its award-winning product serves all populations, whether there is a need for preconception care, pregnancy, IVF, male factor infertility, adoption, gestational carrier care or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives. Carrot has received national and international recognition for its pioneering work, including Fast Company’s ‘Most Innovative Companies,’ CNBC’s ‘100 Barrier Breaking Startups’ and more. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation; such as The Economist, Bloomberg, Elle Magazine (Japanese edition), The Wall Street Journal, ABC, CNBC, National Public Radio, Harvard Business Review and more. Carrot has teams in more than 40 states across the United States and dozens of countries around the world. It has received numerous workplace awards, including Fortune’s ‘Best Workplaces in Healthcare,’ ‘Great Places to Work’ certified, and certified Age-Friendly Employer.

Founded in 2016

West Des Moines, Iowa, USA

589 employees (34 in marketing)

www.get-carrot.com