Demand Generation Manager

Responsibilities

• Build and run integrated campaigns and account plays against our fit and intent model, prioritizing the accounts most likely to convert
• Partner with Customer Success to build expansion campaigns that drive cross-sell and upsell across our existing customers
• Lead each campaign end to end with a clear brief and timeline, bringing content, brand, web, social, events, and sales along from kickoff to results readout
• Own the webinar calendar and direct mail programs
• Partner with our Events Manager on the pre-show and post-show motion, including attendee list enrichment, list loading, and follow-up plays
• Set up and manage campaigns in HubSpot and Salesforce so every touch is tracked and attributable
• Optimize lead and account scoring, lifecycle stages, and routing logic, partnering with Revenue Operations on implementation
• Build email nurture series and design the handoffs between marketing nurture, sales nurture, and SDR follow-up
• Own lead and opportunity attribution and report on funnel performance from first touch through closed-won, for both new business and expansion
• Test, measure, and optimize conversion at every stage, and turn results into clear recommendations

Requirements

• 5+ years in B2B demand generation or marketing operations
• Hands-on expertise in HubSpot or a similar marketing automation platform, plus Salesforce
• Proven experience using AI to build or scale marketing workflows
• A track record of scoring, nurture, and ABM programs that drove measurable pipeline
• Strong project management, writing, and presentation skills
• Healthcare experience is a bonus