Responsibilities

• Own the strategy, planning, execution, and optimization of integrated multi-channel demand generation campaigns across email, paid media, ABM, webinars, events, and digital channels to drive pipeline, bookings, and revenue.
• Develop and execute full-funnel demand generation programs, including nurture campaigns, conversion optimization, and continuous testing of messaging, audiences, offers, and channels.
• Partner closely with Sales on lead handoff, account engagement, ABM initiatives, and pipeline acceleration.
• Manage campaign execution end-to-end in Asana, coordinating cross-functional teams and external vendors to ensure on-time, high-quality delivery while proactively identifying risks and communicating progress.
• Own paid media programs and landing page strategy, driving ongoing optimization through A/B testing, funnel analysis, and conversion improvements.
• Lead webinar and event marketing, including promotion, audience development, lead capture, follow-up, and performance analysis in partnership with the Content Marketing Manager.
• Manage HubSpot marketing automation, including workflows, email campaigns, nurture programs, lead scoring, segmentation, campaign setup, and data quality, while partnering with RevOps on Salesforce integration, attribution, and lead routing.
• Leverage AI and automation tools to improve marketing efficiency, personalization, and campaign execution.
• Own demand generation reporting and dashboards, analyzing campaign, channel, and funnel performance to deliver actionable insights and optimize ROI.

Requirements

• 4–6 years of experience in B2B SaaS marketing, with at least 3 years focused on demand generation.
• Proven expertise with HubSpot (must-have) and experience with Salesforce CRM.
• Familiarity with WordPress for website management and optimization.
• Strong understanding of digital advertising, SEO/SEM, and GenAI-driven optimization (GEO).
• Hands-on experience using AI tools for marketing automation, campaign optimization, and personalization.
• Creative problem-solver with a test-and-learn mindset.
• Anticipate campaign needs, identify risks and opportunities early, and proactively implement improvements that increase performance and execution quality.
• Experience managing full-funnel marketing programs that drive awareness, pipeline, and revenue.
• Excellent project management skills and ability to juggle multiple priorities.
• Strong written and verbal communication skills.

Benefits

• Medical, Dental, Vision benefits
• 401K
• Flexible PTO
• 12 Paid Holidays
• Hybrid work (3 days in office) at modern downtown Denver location
• Free Parking
• Onsite Gym
• Compensation Range: $115,000 - $125,000 Annually + 10% annual discretionary performance bonus.
• Comprehensive and market-competitive benefits.
• Complimentary onsite parking in downtown Denver