Responsibilities

• Multi-Channel Strategy: Lead the creation and execution of multi-channel demand generation campaigns (Paid Social, SEM, Email, Events, and Content Syndication).
• Campaign Optimization: Use data-driven insights and A/B testing (messaging, creative, and CTAs) to continuously improve conversion rates and ROI. Optimize campaigns across the full funnel, from awareness to decision.
• Inbound Management: Qualify inbound leads and oversee automatic qualification to make sure no lead falls through the cracks. Respond to inbound inquiries and assist in scheduling qualification meetings to ensure a seamless handoff to Sales.
• Sales Alignment: Collaborate closely with Sales teams to align on lead quality, conversion goals, and feedback loops.
• ABM Programs: Develop and execute Account-Based Marketing (ABM) programs targeting high-priority segments.
• Event ROI: In close collaboration with the Events team, coordinate lead generation activities for industry events and other field marketing activities.
• Content Alignment: Partner with the Content Marketing team to develop content strategies (webinars, case studies, etc.) that fuel lead generation efforts.
• Product Alignment: Work closely with Product Marketing to align campaigns to positioning and ICP messaging.

Requirements

• Bachelor’s degree
• 4-7 years of experience in a Demand Generation role, ideally within a SaaS or technology environment.
• Proven track record of driving pipeline and revenue through integrated marketing programs
• Hands-on experience with marketing automation platforms (ideally Hubspot). Proficiency with CRM systems (Salesforce preferred) and funnel analytics.
• Strong command of paid channels (LinkedIn Ads, Google Ads) with demonstrated ROI management.
• Experience with ABM platforms preferred (e.g. Demand Science, Terminus etc.). Familiarity with intent data and signal-based outreach is a plus.
• Analytical mindset with a proven ability to tease out trends from complex data sets to drive process improvements.
• Excellent project management skills with the ability to run multiple campaigns simultaneously.
• Work well cross functionally. Effectively communicate project status, needs and blockers and keep stakeholders informed. Communication (both verbal and written) is clear, precise, proactive, and drives value across all audience types.
• Self-starter who operates independently and proactively shares learnings across the growth marketing team.
• Applicants must be currently authorized to work (and based) in the United States.

Preferred

• Familiarity with intent data and signal-based outreach
• ABM platforms preferred (e.g. Demand Science, Terminus etc.).