Demand Generation Manager

Responsibilities

• Full-stack demand generation: plan, build, ship, and own the pipeline it creates.
• Turn Capsa's story into pipeline across paid, owned, social, and in-person channels, putting us in front of the PE investors who should be buying and giving them a reason to take the meeting.
• As one of the first marketing hires, you'll work directly with the CEO and CRO on positioning and narrative, alongside Sales and a lean, senior marketing team.
• There's no playbook to inherit. You'll build the systems, the cadence, and the channel mix from the ground up, then scale what works as the team and budget grow.
• Own pipeline. Set sourced and influenced pipeline targets with leadership, build the plan to hit them, and report on ICP demos and stage conversion weekly.
• Run HubSpot as the engine. Campaigns, workflows, lead scoring, attribution, nurture, and reporting, kept clean, connected to Sales, and trusted by the business.
• Make paid media accountable. LinkedIn, Google, Meta, and retargeting. Audience, creative, budget, and optimisation, with every dollar measured against pipeline, not clicks.
• Ship integrated campaigns. Launches, product moments, and always-on programmes taken from brief to live to results across email, landing pages, paid, social, and sales enablement.
• Choose where we show up. Industry conferences, executive dinners, and private gatherings with PE investors in NYC, London, and beyond. Run end to end, so that every event turns into conversations.
• Own capsa.ai content, conversion, SEO and AEO, page builds, and experimentation for our best salesperson.

Requirements

• Several years in B2B marketing, including in demand generation or growth marketing at a high-growth B2B SaaS or fintech startup. Hands-on HubSpot ownership required.
• The role requires working in an in-office setting in New York, with Monday–Friday schedule.

Preferred

• Data-driven with taste.
• Low ego, high ownership.
• Direct communicator.
• Genuinely curious about AI.