Demand Generation Manager

Responsibilities

• Full-stack demand generation: plan, build, ship, and own the pipeline it creates
• Turn Capsa's story into pipeline across paid, owned, social, and in-person channels to reach PE investors
• Work directly with the CEO and CRO on positioning and narrative, alongside Sales and a lean, senior marketing team
• Build the systems, cadence, and channel mix from the ground up and scale as team and budget grow
• Own pipeline: set sourced and influenced pipeline targets with leadership, build plan to hit them, report on ICP demos and stage conversion weekly
• Run HubSpot as the engine: campaigns, workflows, lead scoring, attribution, nurture, and reporting, connected to Sales
• Make paid media accountable across LinkedIn, Google, Meta, and retargeting with a focus on pipeline
• Ship integrated campaigns across email, landing pages, paid, social, and sales enablement
• Choose where to show up: conferences, executive dinners, and PE investor gatherings; run end-to-end so events convert to conversations
• Own Capsa.ai content, conversion, SEO and AEO, page builds, and experimentation for best salesperson

Requirements

• Several years in B2B marketing, including in demand generation or growth marketing at a high-growth B2B SaaS or fintech startup
• Hands-on HubSpot ownership required
• HubSpot power user with ownership of workflows, lead scoring, attribution, and dashboards used by leadership
• Full-funnel, multi-channel experience (paid, email, social, web, events, field, sponsorships)
• Pipeline accountability with demonstrated ability to move pipeline
• Website and design chops with experience owning a company website in a CMS and creating polished creative in Figma
• Exceptional writing ability with portfolio showing ability to land complex products with demanding audiences
• Experience selling to financial services, private equity, or other sophisticated enterprise buyers is a strong plus
• Location: New York, in-office, Monday–Friday; right to work in the US required

Preferred

• Experience with private equity or sophisticated enterprise buyers is a strong plus
• Familiarity with paid media optimization and multi-channel marketing across B2B SaaS/fintech