Responsibilities

• Pipeline Generation: You’ll own a pipeline number. You know how to build programs across paid, outbound, and events that drive consistent top-of-funnel demand, and you can connect your work directly to revenue.
• Outbound Campaigns : Test and iterate on outbound campaigns — from cold email to ABM to gifting — to learn what resonates across different specialties and ICPs
• Events: Own conference presence and experiment with owned event formats to drive awareness and pipeline
• Paid Ads: Own and optimize paid acquisition across LinkedIn Ads and Google Ads, from audience targeting to creative testing
• Channel Experimentation & Reporting: You don't wait for a playbook; you build one. You bring a scrappy, creative approach to every campaign and find high-leverage opportunities even with limited resources.
• Explore and test new channels, messaging angles, and personas freely. Nothing is off the table when it comes to thoughtfully finding new ways to drive top of funnel for Brellium
• Partner with the Content Marketing, BDRs, AEs, Partnerships, and others to experiment in new sectors and verticals as the business grows
• Report on campaign performance and pipeline impact, translating data into clear decisions about what to double down on and what to cut
• Cross-Functional Partnership. Great marketing doesn't happen in a silo. You're a strong collaborator who keeps sales and marketing aligned and communicates clearly across the team.
• Partner closely with BDRs and AEs to align on ICP, messaging, and lead handoff processes to ensure seamless experience for prospects
• Work directly with the Head of Marketing, Sales Leadership, and Rev Ops to prioritize channels and shape demand generations strategy
• Contribute to a team culture of transparency. Share what's working, what isn't, and why.