Responsibilities

• Demand Generation: Develop and execute an integrated demand generation strategy across digital, email, content, paid media, social, and events, with clear ownership of marketing-sourced pipeline targets.
• Website & Conversion: Own the website as a demand generation channel, continuously improving messaging, landing pages, conversion paths, SEO, and overall performance.
• Organic Social: Manage Brellium’s social presence, with a focus on LinkedIn, ensuring consistent distribution of company, product, customer, and thought leadership content.
• Agency / Contractor Management: Manage external SEO resources, setting priorities and holding partners accountable to measurable outcomes.
• Outbound Growth: Own Instantly and scale other outbound programs, including campaign strategy, segmentation, messaging, testing, and optimization.
• Lead Management: Improve lead capture, scoring, attribution, automation, nurturing, and routing to create a more efficient path from engagement to qualified pipeline.
• Paid Acquisition: Own LinkedIn Ads and other paid digital channels, including campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization.
• Performance & Analytics: Own reporting across the digital funnel, rigorously measuring channel performance, CAC, conversion, and pipeline contribution to inform investment decisions.
• AI & Automation: Implement AI, agentic workflows, and emerging tools to automate marketing operations, accelerate execution, and improve efficiency.
• Pipeline Ownership: Own the core digital and demand generation functions responsible for consistently creating and converting inbound demand.

Requirements

• Experience: 2–4 years of experience in demand generation, growth marketing, or digital marketing, ideally at a high-growth, venture-backed B2B startup.
• 0→1 Builder: Proven ability to build and scale demand generation programs from the ground up rather than simply inherit established channels and playbooks.
• Pipeline-Oriented: Thinks in terms of qualified pipeline and revenue—not impressions, clicks, or MQLs—and understands how marketing activity translates into sales outcomes.
• Analytical: Highly quantitative and comfortable using funnel data, attribution, CAC, conversion rates, and experimentation to make decisions and allocate spend.
• Technical & Systems-Minded: Comfortable owning and connecting modern marketing tools, building automations, and improving lead capture, scoring, nurturing, and routing.
• AI-Native: Actively uses AI and automation to increase output, move faster, and reduce repetitive work.
• High Agency: Thrives with significant ownership, limited structure, and ambitious goals; identifies problems and opportunities without waiting for direction.
• Experimentation Mindset: Moves quickly, runs structured tests, learns from results, and consistently looks for new ways to generate and convert demand.
• Strong Communicator: Excellent written and verbal communication skills with the ability to develop compelling messaging and work effectively across sales, product, and leadership.
• Hands-On Operator: Willing and able to execute directly—from launching campaigns and building landing pages to analyzing performance and troubleshooting funnel issues—not just manage agencies or strategy.

Benefits

• - 401(k) Retirement Savings Plan
• - Equity Compensation
• - Dinner Provided via DoorDash & stocked kitchen for NY employees
• - Medical, Dental, and Vision coverage coverage of up to 100% premiums for you and your family
• - HSA / FSA
• - 11 paid holidays each year
• - Unlimited PTO
• - Training and professional development
• - Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)