Responsibilities

• Landing Pages & Campaign Assets - Build and launch landing pages (using HubSpot’s page builder or similar tools) for campaigns, events, and content offers
• Landing Pages & Campaign Assets - Ensure pages are on-brand, clean, and conversion-ready — no need for advanced design skills, just solid execution and attention to detail
• Demand Generation & Multi-Channel Campaigns - Own Marketing's contribution to qualified pipeline, continuously measuring performance against monthly pipeline targets and adjusting campaigns, channels, spend, and messaging to close gaps
• Demand Generation & Multi-Channel Campaigns - Build and maintain clear funnel visibility from target account and lead engagement through qualified opportunity and pipeline, partnering with Sales and RevOps to identify and fix conversion breakdowns
• Demand Generation & Multi-Channel Campaigns - Design and run always-on and campaign-specific programs across paid social, paid search, webinars, events, and partnerships - aligned to ICP, segmentation, and pipeline targets, and continuously optimized based on performance
• Demand Generation & Multi-Channel Campaigns - Own the channel and campaign plan end-to-end: prioritize bets, schedule and launch programs across owned and paid channels, and iterate based on what drives qualified pipeline
• Demand Generation & Multi-Channel Campaigns - Run structured A/B tests and experiments on campaigns, landing pages, and messaging; document results and share learnings back with the marketing team
• Demand Generation & Multi-Channel Campaigns - Help identify funnel friction points (drop-off in forms, low converting steps) and test fixes
• Account-Based Marketing (ABM) - Own account-based campaigns for priority target accounts — building from ICP and segmentation, and refining lists and plays based on engagement and pipeline results
• Account-Based Marketing (ABM) - Build personalized landing pages, email sequences, and ad audiences for named target accounts and priority segments

Requirements

• 3-5 years of experience in digital marketing, demand generation, or marketing operations, ideally with some hands-on paid campaign experience
• Working experience with HubSpot (or a comparable marketing platform like Marketo, Pardot, ActiveCampaign) — building emails, workflows, and landing pages
• Basic comfort with email/nurture campaign strategy (segmentation, sequencing, timing)
• Some hands-on exposure to paid social or paid search campaign execution
• Familiarity with AI tools (ChatGPT, Claude, or similar) and genuine interest in using them to work more efficiently — you don’t need to be an expert, but you should already be using them
• Ability to use AI to increase campaign velocity and effectiveness, including market and account research, segmentation, personalized messaging, creative variation, campaign QA, performance analysis, and repetitive campaign operations.
• Organized and detail-oriented; comfortable managing multiple campaigns/requests at once
• Clear written communication

Preferred

• Prior exposure to account-based marketing (ABM) campaigns or tools (e.g., Demandbase, 6sense, Terminus)
• Experience supporting webinars or events as a demand gen channel
• Basic HTML/CSS knowledge for landing page or email troubleshooting
• Experience with a CRM (Salesforce, etc.) alongside a marketing platform
• Exposure to SEO or content marketing
• Design tool familiarity (Canva, Figma) for lightweight asset creation

Benefits

• Excellent medical, dental and vision benefits for you and your family
• Flexible Paid Time Off program
• 9 paid holidays
• 401k Plan with employer match
• Monthly internet stipend
• New hire home office set-up bonus
• Annual education / development for your career growth