Responsibilities

• The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel — building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising.
• You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.
• Coordinated GTM
• Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions
• Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team
• Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales
• Digital Marketing & Campaigns
• Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events
• Manage paid media budget across LinkedIn, Google, programmatic, and industry publications — optimizing for CAC, pipeline velocity, and ROI
• Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting
• Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports

Requirements

• 5+ years of B2B demand generation experience
• Proven track record of building demand programs from scratch and scaling them — not just optimizing existing playbooks
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)
• Deep fluency in paid media — particularly LinkedIn, Google, and programmatic — including campaign architecture, audience strategy, and performance optimization
• Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data
• Excellent written communication and the ability to brief creative, agency, and internal partners

Preferred

• Experience in adtech, martech, or SaaS
• Experience running ABM programs at scale
• Experience in a startup or high-growth company
• Comfort using AI tools to plan campaigns, draft copy, and analyze performance

Benefits

• Fully remote work environment
• Competitive salary and equity opportunities
• Performance bonuses
• Health, dental, and vision benefits
• Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
• Flexible PTO and remote-friendly culture
• Bi-annual Corporate Offsites
• Opportunity to help shape a function at a rapidly scaling tech company