Responsibilities

• Build and execute integrated demand campaigns that generate new pipeline, engage buying groups, and accelerate existing opportunities.
• Develop distinct strategies for pipeline creation and acceleration, tailoring audiences, content, channels, and calls to action based on where buyers are in their journey.
• Partner with Sales to understand account and pipeline priorities and identify opportunities for targeted engagement.
• Own the strategy and performance of paid media, email, nurture, web, and emerging demand channels, connecting them into cohesive cross-channel programs.
• Direct agency execution across paid media and email, setting audience, channel, investment, testing, and performance expectations while holding partners accountable to pipeline outcomes.
• Own paid media, email, and nurture strategy and performance, continuously optimizing audience segmentation, engagement, conversion, and progression through the funnel.
• Identify and test new channels, tactics, and approaches to expand reach and improve demand performance.
• Partner with Content Strategy to jointly develop campaigns, with you bringing audience, channel, funnel, and performance insights and Content Strategy bringing content strategy, narrative, and format expertise.
• Partner with Product Marketing to connect buyer, market and competitive insights to audience and demand strategies, while sharing campaign performance insights that inform future messaging and go-to-market decisions.
• Extend Events and other Marketing programs through pre- and post-event digital engagement that maximizes their pipeline impact.

Requirements

• 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment.
• Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.
• Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners.
• Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations.
• Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.
• Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward.

Benefits

• Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more!
• Career development - Manager development resources, employee development funds
• Generous time off - Company holidays, Winter & Summer break, and flexible time off
• Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.