Anza RE, LLC

Demand Generation Manager

USA (Remote)

$100K/yr – $130K/yrMid Level3+ years expSalaried Ft

Posted 6 months ago

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Job Summary

Drive sales-led demand generation for a B2B software/data platform, owning programs end-to-end and coordinating with Sales.

  • Own ABM, webinars, paid media, and follow-up campaigns to generate pipeline.
  • Must-have: 3–5 years in B2B demand gen with ABM and HubSpot/Salesforce experience.
  • Standout: Close collaboration with Sales and Marketing to align priorities and optimize funnel performance.

Job Description

Responsibilities

  • Execute and manage full-funnel demand generation programs, including:
  • Webinars
  • Sales-supported follow-up campaigns
  • Event and partner-driven programs
  • Advertising
  • Support priority segments, personas, and use cases identified by marketing and sales leadership
  • Partner with the Marketing Manager to execute campaigns in HubSpot
  • Sales Alignment & Campaign Coordination
  • Work closely with Business Development Associates and Account Executives to:
  • Align demand programs with sales priorities

Requirements

  • Bachelor’s degree
  • 3–5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
  • Experience supporting a sales-led B2B organization
  • Hands-on experience with ABM or account-focused campaigns
  • HubSpot (campaigns, workflows, reporting)
  • Salesforce (leads, contacts, opportunities and marketing attribution)
  • LinkedIn or industry trade advertising

Preferred

  • Bachelor’s degree
  • 3–5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
  • Experience supporting a sales-led B2B organization
  • Hands-on experience with:
  • ABM or account-focused campaigns
  • HubSpot (campaigns, workflows, reporting)
  • Salesforce (leads, contacts, opportunities and marketing attribution)
  • LinkedIn or industry trade advertising
  • Demonstrated effectiveness working cross-functionally with Sales and Marketing
  • Experience identifying campaign topics and asset gaps

Benefits

  • medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; self-managed flexible work schedules and time-off policies.