Responsibilities

• Building and executing short- and long-term account-based marketing campaigns to drive leads and the sales pipeline across marketing channels including web, email, social, programmatic advertising
• Monitoring and optimizing campaigns and programs
• Understanding the customer personas and their buying preferences
• Knowing Alkami’s suite of digital banking solutions inside and out
• Assisting in content development to target consumers throughout the customer lifecycle
• Working within a team of digital marketing professionals and collaborating with product marketers to develop and enhance strategies
• Assuring buy-in and budget support from senior leadership and stakeholders
• Measuring and analyzing campaign and marketing success
• Delivering performance reports to leadership and departments you partner with

Requirements

• 5+ years of demand generation experience in SaaS and Martech
• Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience
• Demonstrated experience working with sales, product and client success organizations
• Experience in the development of creative campaigns and execution of email marketing, paid social advertising, ABM and paid digital
• Experience working in marketing automation tools such as Hubspot, Marketo or Pardot
• Experience working in Salesloft or similar tools
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Preferred

• Strong content writing skills
• Experience working with email and marketing automation tools as well as ABM platforms such as Terminus, DemandBase, or 6Sense
• Excellent project management skills to ensure key deliverables are met on time
• Comfortable with quantitative analysis
• An eager learner who continues to improve his/her craft and is not afraid to test and learn
• Experience working in SaaS, Fintech or bank in marketing or similar function

Benefits

• Not Just Any Company : Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.