Demand Generation Lead

San Francisco, CA (Hybrid)

$170K/yr – $190K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

Job Description

Responsibilities

  • Lead Generation & Pipeline
  • Design and run multi-channel demand gen programs that generate qualified pipeline for the sales team
  • Own MQL-to-SQL conversion targets and iterate on lead scoring and qualification criteria with Sales
  • Build and optimize paid channels (LinkedIn, Google) for efficient pipeline contribution
  • Account-Based Marketing (ABM)
  • Stand up ABM programs targeting key ICP accounts alongside the Sales team
  • Develop account-level content and outreach sequences in close collaboration with AEs and SDRs
  • Track and report on account engagement, pipeline influence, and deal velocity
  • Strategic Events & Field Marketing
  • Own Vizcom's presence at industry trade shows, design conferences, and partner events

Requirements

  • 6+ years in demand generation or growth marketing at a B2B SaaS company
  • Proven track record of building pipeline: you can point to programs you ran and the numbers they drove
  • Hands-on ABM experience: you've run account-level programs, not just read about them
  • Comfortable owning event strategy end-to-end, from trade show logistics to post-event nurture
  • Strong sales partnership instincts: you've worked closely with AEs and SDRs and understand the handoff
  • Fluent in HubSpot (or comparable CRM/MAP) and comfortable pulling your own data
  • Bias for action: you'd rather test and iterate than wait for a perfect plan
  • Experience at an early-stage company or startup; you know how to do a lot with a little

Preferred

  • Background in design tools, creative software, or selling to design or engineering teams
  • Experience building and managing a small demand gen team
  • Familiarity with intent data tools (6sense, Bombora, or similar)

Benefits

  • 100% employer sponsored medical care for employees, 25% towards dependents
  • Dental, VIsion and Mental Health Care
  • Equity
  • Flexible PTO
  • 401(k) with payroll match
  • Generous annual Learning & Development allowance
  • Paid parental leave
  • One-time home office setup for all remote employees
  • Weekly catered lunch at Headquarters
  • Monthly stipend for gym memberships
Vizcom logo

Vizcom

4.3 Glassdoor

Building tools that shorten the distance between having ideas and bringing them to life.

Founded in 2021
San Francisco, California, USA
77 employees (8 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$170K/yr – $190K/yr

Taken straight from the job posting.

See all Vizcom salaries

Marketing Team

Marketing Team Size
5 (6% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$51M
Last Raise
$26M
Series B

Funding History

  • Apr 2025
    Series B • $26M
  • Mar 2024
    Series A • $20M
  • Jan 2023
    Seed • $5M

Traffic Signals

Monthly Visitors
562K
Monthly Google Ads Budget
$843
Traffic Source Mix
Search
33.9%
Direct
58.1%
Referral
4.2%
Social
2.5%
Paid
0.8%

Headcount Trend

Current headcount: ~77
Vizcom logo

Demand Generation Lead

Vizcom · San Francisco, CA · Hybrid