Demand Generation Lead

Drive global demand generation for a B2B SaaS company, owning funnel, ABM, and AI-powered optimization to accelerate pipeline.

• Own global demand gen across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and measurable pipeline growth aligned with business goals.
• Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages
• Improve conversion rates across the entire marketing funnel
• Build and scale ABM programs that deliver highly personalized engagement for target accounts.
• Leverage AI and modern tooling to personalize at scale and increase team leverage.
• Build and operate AI-assisted workflows across content creation and distribution, SEO/GEO/AEO experimentation and rapid campaign iteration and personalization - using AI tools and automation platforms
• Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
• Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.

Requirements

• 10+ years in B2B SaaS demand generation with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue.
• Experience scaling Series B/C companies
• Expert use of: HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
• Proficient in using AI tools to automate and build content, and an interest in using AI to constantly improve outcomes
• Strategic thinker with a builder’s mindset who thrives in fast-paced, high-ownership environments
• Comfortable operating with ambiguity
• Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
• Ability to design segmentation strategies and personalization frameworks at scale.
• Familiarity with CRM systems, marketing automation tools, and reporting dashboards.