Responsibilities

• Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and measurable pipeline growth aligned with business goals.
• Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages
• Improve conversion rates across the entire marketing funnel
• Build and scale ABM programs that deliver highly personalized engagement for target accounts.
• Leverage AI and modern tooling to personalize at scale and increase team leverage.
• Build and operate AI-assisted workflows across content creation and distribution, SEO/GEO/AEO experimentation and rapid campaign iteration and personalization - using AI tools and automation platforms
• Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
• Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.