Demand Generation Lead

Responsibilities

• Design, launch and run the LinkedIn program: account structure, audiences (functions and seniorities for cold, account lists for ABM, 30/90-day retargeting pools), bidding, pacing, frequency and weekly optimisation
• Turn our founder’s LinkedIn presence into a Thought Leader ads engine: brief two posts a week, run them to the right audiences, retarget the engagers
• Run a creative production line: 12–24 new concepts a month from a shared formula sheet (pain, product, proof, account), two or three visual variants each, winners kept live, losers cut on a written kill rule
• Sell each newsletter as its own product in ads and on the site, with its real subscriber count and open rate
• Build the proof factory: turn sponsor results into case studies, proof cards and sales enablement on a two-a-month cadence
• Own the conversion path: landing and comparison pages, the form and its budget routing, instant booking into AE calendars, speed-to-lead SLAs, nurture sequences, the quarterly media-kit refresh
• Run the numbers: qualified leads → booked calls → held → deals → closed-won, by campaign and week, with clean UTMs and offline conversions back to the ad platforms
• Direct the designer’s queue, run the agency and the Meta/Google layer, and sit in sales pipeline reviews so lead definitions and routing stay honest

Requirements

• 3+ years in B2B demand generation with hands-on LinkedIn Ads: you have personally built and run campaigns at $30K+/month for at least a year
• You have built (not inherited) an inbound funnel that fed a sales team at $10K–$50K deal sizes and high velocity, and you can walk us through it with the numbers
• You have owned a pipeline or revenue target, not an MQL count
• You write your own ad copy, and it’s good: bring 30 ads you wrote and what they produced
• You have sold to marketers before, at startups or at Fortune 1000 companies, and you know how they buy media
• HubSpot fluency: workflows, sequences, routing, attribution, offline conversions
• You have directed or replaced an agency, and you treat AI tools as leverage for the boring parts of the job
• Based in the United States with work authorisation; remote

Preferred

• Nice to have: newsletter or media-industry experience, founder-brand or Thought Leader ads, Clay or Apollo, RevenueHero or Chili Piper, Google Search for B2B, basic Figma or Canva.

Benefits

• Health, dental and vision insurance
• Fully remote with annual team retreats
• Flexible paid time off (15 days minimum)