Responsibilities

• Plan and run lead generation campaigns end-to-end, focused on communications leaders, who make up our ideal customer profile.
• Own paid strategy and spend across search, social and Axios.com house ads.
• Expand the reach of our thought leadership, research and content so buyers who don't know us encounter us before they need us.
• Build clean tracking and attribution so we can see which sources produce meetings, opportunities, and closed business.
• Deliver recurring reporting the Services leadership team and CEO can act on.
• Design small, measurable tests to size demand in adjacent markets and buyer profiles, and kill the ones that don't work.
• Grow and maintain our engaged contacts database with quality people who match our ICP, segmented strategically for ongoing engagement.
• Partner with sales and delivery on messaging and outreach strategy, establishing a clear process for input and execution.

Requirements

• 7+ years in demand generation, growth, or performance marketing, ideally in B2B professional services with a focus on senior communications, HR, or executive buyers.
• Hands-on ownership of paid search and paid social; you have built the campaigns yourself, not just briefed an agency.
• Experience marketing professional services: training, certification, consulting or advisory.
• Built or rebuilt lead routing and attribution in a marketing automation platform and CRM.
• Comfort setting the plan, not waiting for one.
• Track record against a pipeline number, not just an MQL number
• Fluency with HubSpot or a comparable CRM.

Benefits

• Health insurance (options include 100% paid for individuals, 75% for families)
• Fertility and family planning coverage
• Primary caregiver 12-week paid parental leave
• 401K, plus company match
• Tele-mental health services
• Generous vacation policy, plus company holidays
• Monthly work-from-home stipend
• Company equity
• A commitment to an open, inclusive, and diverse work culture
• Annual learning and development stipend