Responsibilities

• HubSpot and demand generation. HubSpot is the center of our marketing operation and it will be your primary destination every day. You will run campaigns, marketing emails, contact and lifecycle management, landing pages, and reporting. You will be accountable for opportunity creation alongside sales, and you will be in the numbers weekly.
• Content production . Create, produce, and edit content across email, blog, web pages, social, video, webinars, and sales enablement. Take existing raw material and turn it into finished assets using the pre-defined RecRe design system.
• Product launches and customer communication. We ship new hardware and software features regularly. You will execute how those launches reach campuses and prospects while partnering with our customer success and product teams to communicate the updates.
• Social and paid advertising. Run social planning and posting. Execute and optimize paid initiatives across search and social. Report on what worked and bring recommendations.
• Conferences and campus visits. Support in-person events with higher education administrators and associations, and travel to campuses. Expect 5 to 10 days of travel per quarter. The relationships we build at these events are a real part of how this company grows, and you will be part of building them.
• Other duties as assigned by your supervisor.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• Hands-on experience running campaigns in HubSpot, including email, workflows, lifecycle stages, and reporting
• A portfolio of published work (email, blog, social, video) you produced and shipped yourself.
• Fluency with AI tools in a production workflow, paired with the judgment to know when the output needs another pass
• 3+ years of experience in B2B marketing
• An example of a campaign you ran where you can name the metric, what you changed, and what moved.
• Experience working closely with a sales team and being held to pipeline or opportunity targets
• Experience working in a remote environment
• Willingness to travel regionally and nationally 5 to 10 days a quarter
• Strong communication, relationship-building, and organizational skills

Preferred

• Knowledge of earned and paid media, ideally in the education sector
• Photo and video production and editing
• Basic SEO knowledge
• Publishing in WordPress
• Experience producing work inside an existing brand or design system.

Benefits

• 100% premium coverage for health, dental, and vision
• Flexible PTO