Responsibilities

• Own the global AI demand generation strategy and translate it into programmatic initiatives — campaigns, call-out sessions, and targeted outreach programs.
• Partner with Marketing to ensure always-on, targeted campaigns aligned to priority accounts and industries.
• Own execution, tracking, and reporting of demand generation activity across all channels.
• Lead, coach, and develop the demand generation and market development team, setting cadence, targets, and standards of excellence.
• Enable sellers with actionable messaging, collateral, and outreach strategies, and drive adoption among field teams who are not naturally inclined toward demand generation.
• Translate AI value propositions into simple, customer-relevant conversations, and support sellers in customer-facing scenarios where needed.
• Direct a net-new account motion into energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries — working named account lists, inbound leads, and intent-triggered targets.
• Champion account-based outbound: deep account research, multi-touch sequences, and creative plays (direct mail, personalized video) that cut through the noise and earn a reply.
• Operationalize intent data — when a target account is researching predictive maintenance, field service automation, or compliance AI, ensure the team follows up with custom, timely sequences built around that signal.
• Ensure AI messaging is industry-led and problem-focused, not purely product-driven.

Requirements

• Proven experience in B2B enterprise software demand generation, sales, or GTM roles — ideally in AI, data, cloud, or platform solutions.
• Track record of leading or building demand generation / BDR / market development teams and motions, not just reporting on pipeline.
• Strong understanding of enterprise sales processes and seller behavior.
• Experience building and executing programmatic, account-based demand generation initiatives.
• Strong data-driven mindset with the ability to build and optimize processes from scratch.
• Experience working in global, matrixed organizations.
• Leadership that combines strategic direction with hands-on execution — willing to build, run, and iterate directly alongside the team.
• Highly resilient and self-motivated, able to operate in ambiguity and handle pushback.
• Strong influencer and communicator — able to drive behavior change across the field without direct authority.
• Ability to translate complex AI concepts into simple, compelling, industry-relevant narratives.

Preferred

• Experience in industries such as Manufacturing, Construction, Energy, Aerospace & Defense, or other asset-intensive sectors
• Exposure to AI-led solutions and complex, multi-product sales environments
• Curiosity about industrial markets — our buyers respect people who understand their world

Benefits

• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events