Demand Generation Lead at Chamberlain Group | Oak Brook, IL | $130K/yr – $209K/yr

Chamberlain Group

Demand Generation Lead

Oak Brook, IL (On-site)

$130K/yr – $209K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end demand generation for enterprise buyers, coordinating multi-channel campaigns and ABM to drive qualified pipeline in logistics and industrial ops.

Drive multi-channel Demand Gen: LinkedIn, Google, retargeting, email nurture, webinars, ABM, and field programs to feed MQLs and pipeline.
Align with Sales: intent signals, shared cadences, seamless MQL to pipeline handoffs, and Salesforce-based account-level reporting.
Measure and optimize: real-time dashboards, funnel metrics, and continuous A/B testing to accelerate velocity and improve conversion.

Job Description

Design, execute, and optimize integrated demand generation campaigns across LinkedIn, Google, retargeting, email nurture, webinars, and ABM programs, trade channel and distributor partner activation, direct outreach sequencing to operational and facilities buyers, and event/field-based pipeline programs targeting logistics and industrial verticals to generate qualified pipeline for myQ Enterprise
Own campaign build and execution within HubSpot, including audience segmentation, lead scoring configuration, workflow automation, nurture sequences, and full-funnel reporting to support MQL-to pipeline conversion
Develop and execute ABM programs end-to-end, including target account selection, multi-channel campaign orchestration, buying committee engagement, and account-level pipeline reporting in Salesforce
Partner with Sales to activate intent- and signal-based outreach plays, establish shared pipeline review cadences, and ensure seamless MQL handoff and lead routing through Salesforce
Build and maintain campaign performance dashboards and reporting cadences that provide real-time visibility into pipeline contribution, MQL volume, cost per opportunity, funnel conversion rates, and marketing-sourced and influenced pipeline
Run continuous A/B testing and experimentation programs across messaging, offers, audiences, landing experiences, nurture paths, and campaign sequencing to improve funnel performance and pipeline velocity
Develop and maintain pipeline acceleration programs, including re-engagement, late-stage nurture, and sales-assist content, designed to improve conversion rates and shorten sales cycle length
Translate technical and operational concepts into compelling business value for enterprise buyers across logistics, warehousing, manufacturing, facilities management, and distribution operations
Build and maintain buyer intelligence and account mapping capabilities, identifying the right entry point within each target account before Sales engages, including stakeholder mapping, org-level intent signal interpretation, and early-stage relationship context that shortens time-to-conversation in long-cycle deals
Build and maintain sales enablement and GTM materials in partnership with Product Marketing on customer stories, competitive battle cards, ROI narratives, industry-specific messaging frameworks, executive presentations, and thought leadership content

Chamberlain Group

3.3 Glassdoor

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 50+ million homes, and 12 million+ people rely on the myQ® app daily. Chamberlain Group earned a spot on Built In’s 2025 Best Places to Work Awards for Chicago.

Founded in 1906

Oak Brook, Illinois, USA

2.6K employees (108 in marketing)

www.chamberlaingroup.com

49% recommend to a friend

59% CEO approval