Responsibilities

• Support the planning, execution, and optimization of integrated B2B demand generation campaigns.
• Assist with campaign launches across paid search, paid social, email, and other digital channels.
• Help coordinate campaign assets, timelines, tracking, and deliverables across internal teams and agency partners.
• Track key metrics such as traffic, conversion rates, leads, MQLs, opportunities, pipeline, and cost per acquisition to identify opportunities to improve performance.
• Stay current on digital acquisition trends and emerging B2B marketing tactics.
• Help create presentations that communicate campaign performance and insights to stakeholders.
• Identify trends, performance gaps, and opportunities within the marketing funnel.
• Participate in campaign and pipeline review meetings.
• Document processes, campaign learnings, and best practices to improve team efficiency.

Requirements

• Currently pursuing a bachelor’s degree in Business, Marketing, Economics, Communications, or a related field.
• Familiarity with or a strong eagerness to learn digital marketing and project management tools.
• Highly organized, proactive, and able to thrive in a fast-paced team environment.
• Strong communication skills with the ability to clearly document findings and recommendations.

Preferred

• Strong communication skills with an analytical mindset, curious nature, and positive attitude.
• Previous internship, coursework, or project experience in marketing, digital marketing, advertising, or analytics.
• Familiarity with platforms such as Google Ads, LinkedIn Ads, HubSpot, Salesforce, Google Analytics, or similar tools.
• Experience with Excel or Google Sheets, including basic data analysis.
• Familiarity with A/B testing, conversion rate optimization, SEO/SEM, or marketing analytics.
• Experience creating presentations or reporting dashboards.