Demand Generation & Events Specialist

Responsibilities

• Plan and execute VibeIQ’s events program, including webinars, conferences, and industry events, from logistics and promotion to driving attendance and post-event follow-up that turns conversations into pipeline. (A core focus of this role.)
• Lead and grow our organic social presence, with LinkedIn as the primary focus: planning, publishing, and engaging to build reach and audience. (A core focus of this role.)
• Own day-to-day SEO and answer-engine optimization (AEO) and help manage the VibeIQ website to improve organic performance, on-page content, and visibility in both traditional and AI-driven search. (A core focus of this role.)
• Support the build-out and execution of our account-based marketing (ABM) program, from target account list development to coordinated, multi-touch campaigns, including event invitations and touchpoints.
• Contribute to paid media (PPC) campaigns across search and social, assisting with setup, monitoring, and ongoing optimization.
• Support brand awareness initiatives and integrated campaigns that keep VibeIQ top of mind with product teams.
• Work directly with the VP of GTM across all of the above, gaining exposure to both the strategy and the hands-on, performance-level execution of each channel.
• Track and report performance across our stack (HubSpot, GA4, Google Ads, LinkedIn, SEMrush), with a focus on pipeline sourced, MQLs, event ROI, and conversion rates.

Requirements

• 3+ years of experience in marketing or sales, ideally in a demand generation, event marketing, growth, or digital marketing capacity.
• Prior experience at a SaaS or B2B technology company.
• Hands-on experience planning or supporting webinars, conferences, or industry events.
• A self-starter who is highly motivated, organized, comfortable wearing many hats, and energized by working across multiple channels and projects at once.
• A strong learner who asks great questions, actively seeks feedback, and picks up new tools and concepts quickly.
• Strong written and verbal communication skills.
• Familiarity with tools like HubSpot, GA4, Google Ads, LinkedIn, SEMrush, and webinar platforms, or the eagerness to get up to speed on them quickly.
• Willingness to travel occasionally for conferences and industry events.

Preferred

• Experience in retail, apparel, or supply chain tech.
• Experience with tools like HubSpot, Canva, Webflow, or similar.
• Interest in eventually specializing in a particular marketing channel as the team grows.
• Fluency or working proficiency in a second language.
• Hands-on experimentation with AI tools to work faster and smarter.

Benefits

• 401(k), Health, Dental, Vision
• 12 Paid Holidays per Year
• Discretionary Time Off
• Paid Parental Leave
• VIBEIQ, Inc. values a diverse team and is an equal opportunity employer.