Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft | Chicago, IL

Raft

Demand Generation Director, Logistics & Supply Chain AI - Fractional

Chicago, IL (Remote)

Salary Not AvailableDirector/ExecutiveContract

Posted 4 months ago

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Job Summary

Drive enterprise demand-gen leadership for Raft in logistics and supply chain, owning ABM, CRM, and GTM alignment to fuel multi-year revenue growth.

Lead end-to-end strategy and high-velocity ABM for freight-forwarding and global shippers.
Must-have: 6–12 month sales cycles with $100k+ ACV enterprise SaaS experience.
Standout: Strong HubSpot mastery and data-driven ROI mindset across campaigns.

Job Description

Responsibilities

Own end-to-end strategy driving Raft growth from awareness to revenue.
Design ABM plays for freight forwarders and global logistics with LinkedIn and Integrated Media.
Manage funnel with high-velocity multi-channel campaigns to move MQL to SQO.
Operate CRM/HubSpot with data integrity and elite lead nurturing.
Apply data-driven optimization on budgets and ROI using attribution.
Align SDRs and Product Marketing to hit Raft's global GTM objectives.
Lead cross-functional efforts on conferences, webinars, and trade shows.
Define the category with cutting-edge B2B demand-gen practices.

Requirements

Logistics & Supply Chain DNA: speak freight forwarders and global shippers with native ease.
High-Agency Enterprise Growth Builder: thrive in scale-up with 6-12 month cycles and $100k+ ACV, material pipeline in dollars.
The ABM Strategist: proven ABM for enterprise SaaS using intent data and personalized content.
HubSpot & Tech Mastery: power user who architects data hygiene as a competitive advantage.
Data-Obsessed & ROI-Driven: focus on MQL-to-SQO and CAC/LTV with data-driven decisions.
AI-Native Mindset: leverage AI tools to accelerate content distribution and account research.
Scaleup Collaboration: influence across Sales and SDRs to align on revenue targets.

Raft

Raft is a leading defense technology company dedicated to empowering the U.S. military and government agencies with cutting-edge AI/ML and data solutions. We transform complex data into actionable insights, enabling mission-critical decisions, and changing the way we fight on earth, and beyond.

Founded in 2018

McLean, Virginia, USA

354 employees

teamraft.com