Demand Generation Coordinator

Philadelphia, PA (On-site)

$50K/yr – $75K/yrEntry Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel demand gen basics for a healthcare IT audience, coordinating campaigns, webinars, and content to drive qualified leads.

  • Campaign Execution: Coordinate and execute campaigns across email, webinars, LinkedIn, website, and other channels.
  • Lead Nurturing & CRM: Support lead generation and nurture programs using CRM and marketing automation tools.
  • Analytics & Reporting: Track LinkedIn campaign performance and report on leads, engagement, and pipeline contribution.

Job Description

Responsibilities

  • Coordinate and execute campaigns across email, webinars, LinkedIn, website, and other channels.
  • Manage webinar logistics: invitations, registrations, follow-up emails, and post-event reporting.
  • Track LinkedIn campaign performance and report on leads, engagement, and pipeline contribution.
  • Support the creation and publication of customer stories, case studies, blogs, and reports.
  • Maintain social media and LinkedIn content calendars to ensure consistent messaging.
  • Support lead generation and nurture programs using CRM and marketing automation tools.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2–3 years of experience in B2B marketing, demand generation, or digital marketing.
  • Experience coordinating webinars, email campaigns, or social media programs.
  • Proficiency with Microsoft Office, especially PowerPoint and Excel.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred

  • Experience with LinkedIn Campaign Manager, SEO, and analytics tools
  • Experience marketing enterprise software or SaaS solutions.
  • Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or Marketo.
  • Experience creating or editing marketing content, videos, or graphics.
  • Healthcare IT or healthcare technology experience.
Goliath Technologies logo

Goliath Technologies

3.4 Glassdoor

In Health IT we positively impact over 25M clinician and patient encounters annually. We power software-driven transformation focused on improving clinician EHR experience by enabling evidence-based collaboration between clinical and healthcare IT executives. We are redefining how healthcare organizations align technology performance with clinical outcomes by creating a data-driven bridge between IT and clinical leadership - allowing teams to align around a common, objective data set that drives targeted initiatives to improve clinician experience, operational efficiency, and ultimately patient care. We do this through industry only technical and business partnerships with Oracle Health, Epic, and MEDITECH. We are members of the KLAS Arch Collaborative and an 'A' Rated vendor by KLAS Research. Our AI Enhanced EUC Observability Solutions are built for IT Professionals managing end user experience across hybrid multi-cloud environments. To enable today’s digital transformation we leverage automation, AI, and embedded intelligence in our solutions so IT Professionals can anticipate, troubleshoot, and document performance issues for permanent resolution, regardless of where IT workloads, applications, or users are located. So, no matter where your digital transformation is taking you, we ensure your end users have a great experience. We support all VDI/DaaS platforms, such as Citrix, Omnissa Horizon, Microsoft AVD/W365, Amazon WorkSpaces, and the underlying virtual server infrastructure, including Azure and Amazon EC2. Our customers include Oracle Health, Adventist Health, Universal Health Services, Children's Wisconsin, Children's Hospital Kings Daughter, Nuvance Health, NHS Trust, Baptist Health, Wellsky, Elekta, General Dynamics, Bell Canada, U.S. Department of Justice, Lionsgate, Ricoh, and many more.

Founded in 2010
Berwyn, Pennsylvania, USA
33 employees (3 in marketing)
58% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
5.4K
Traffic Source Mix
Search
51.5%
Direct
31.6%
Referral
7.2%
Social
8.2%
Paid
1.2%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
3 (9% of company)
Marketing Roles Posted (Last 30 Days)
1