Demand Generation Associate, Field Programs

Responsibilities

• Own the demand gen execution layer for field plays and event activations. Every Webflow event and field play has a set of DG mechanics that determine whether the investment produces a pipeline. You'll own those mechanics end-to-end including outreach sequencing, list management, event follow-up coordination within 48 hours of event close, and post-campaign reporting.
• Take full lifecycle ownership of Webflow's third-party sponsorship portfolio — vendor evaluation, contract coordination, budget ownership, campaign integration, and post-campaign reporting for programs like Exit Five, MarTech, Morning Brew and others
• Run the gifting program end-to-end — campaign trigger setup, execution, inventory management, ROI tracking, and program reporting; treat gifting as a campaign tool tied to specific program moments, not a transactional function
• Serve as the demand gen point of contact for sponsorship and gifting programs — ensuring Sales, XDR, and Field Marketing have a clear, current picture of what is running, what has landed, and what the results show
• Build, maintain, and iterate on AI-assisted workflows that support this role's core programs — sponsorship research and evaluation, gifting campaign briefs and copy, post-event reporting, and stakeholder updates
• Deploy AI agents in production workflows with humans in the review loop — designing systems where agents make routing, offer, and content decisions where appropriate, and knowing when a decision requires a human
• Evolve the role over time from executing against defined programs to proposing and shaping the sponsorship and field activation strategy — owning a point of view on where Webflow should show up and what outcomes those investments should drive
• Travel up to 15-20% for company and team offsites

Requirements

• 2-4 years of experience in demand generation, revenue marketing, growth marketing or a similar function at a B2B SaaS company
• Track record of coordinating cross-functional programs across Sales, SDR/XDR, and marketing with named examples of how you kept stakeholders informed and investments on track
• Working experience with AI tools in production workflows - has personally built or iterated on AI-assisted sequences, briefs, or reports (not just used ChatGPT as a search tool)
• Comfort with marketing automation and CRM systems (e.g., Marketo, HubSpot, Salesforce) for campaign setup, tracking, and reporting

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
• Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.