Responsibilities

• Demand Strategy & Channel Ownership
• Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
• Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
• Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
• Flex programs across top, middle, and bottom of funnel as business needs shift
• Events & Webinars
• Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
• Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution
• Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
• Analytics & Reporting
• Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
• Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
• Report on demand performance with clear, synthesized insights and recommendations