VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
10 hrs ago
Dealer Marketing Consultant - Chicago
USA (On-site)
$95K/yr – $105K/yrMid LevelFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the dealer digital performance program by delivering strategic consulting, training, and analytics to optimize automotive websites and customer experience across dealer networks.
- Growth/Optimization: Drive digital performance through consultations, data analysis, and video/webinar training for dealer networks.
- Channel & Tools: Own SEO, SEM, and CRM/DMS integrations, plus social reputation management to influence shopper journeys.
- Stakeholder & Training: Build relationships with dealers and brand partners, delivering trainings and analytics that translate to showroom results.
Job Description
Responsibilities
- As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through inperson consultations, training, data analysis, videos, and webinars.
- The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.
Requirements
- Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or work experience in the Automotive industry as a Digital Resource.
- Expert proficiency with Dealership Websites
- Expert proficiency with SEO
- Expert proficiency with SEM
- Expert proficiency with Social Media and Reputation Management
- Expert proficiency with CRM / DMS Systems
- Expert proficiency with Google Adwords / Analytics
- Automotive experience
- Travel position requiring extensive travel in the Midwest
Preferred
- Strong relationship-building with key stakeholders inside and outside the brand.
- Experience delivering trainings via in-person consultations, videos, and webinars.
Benefits
- Excellent health insurance plans.
- Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
Shift Digital
Our comprehensive data management, activation technologies, and support services help national brands, and their local retailers transform their digital marketing and sales initiatives. Established in 2008 and headquartered in Birmingham, Michigan, our solutions integrate seamlessly across all digital platforms to measure, manage, and activate marketing programs for optimized performance. We help create business-critical results for our customers and their retailers. Our technology was initially developed to meet the incredibly complex and rigorous demands of the automotive industry. It has more recently evolved to serve clients in other industries such as power sports, marine, hospitality, heavy equipment, agriculture, and more. We continually seek entrepreneurial thinkers who help cultivate our distinctive culture. Entry to senior-level opportunities can be found in the Detroit, Orange County, Plano, and Toronto areas. If you want to #DoEpicShift, check out our job postings on LinkedIn or at www.shiftdigital.com/join-us.
