Responsibilities

• Execute, refine, and develop the processes and tools needed to easily and regularly query all individual databases and develop lists by specified customer criteria that identify and combine database activities.
• Manage, maintain, update, cleanse all property databases to include slots, tables, credit, hotel, Private Arrangement and all purchased and prospect lists.
• Verify data validity prior to departmental review.
• Provide weekly, monthly summary reports as needed.
• Oversee & manage Database Marketing department.
• Ability to configure offers and promotions for recurring DM and Special Event campaigns.
• Conduct tracking to determine individual project return on investment.
• Analyze databases to enhance efficient customer communication and feedback.
• Evaluate current criteria used for direct marketing promotions and make recommendations based on reported results.
• Query various databases with SQL Server.

Requirements

• Extensive knowledge of Excel.
• SQL query writing experience required.
• Conceptual knowledge/understanding of relational databases.
• Database query logical thinking capabilities.
• Must show initiative and be able to identify and implement procedural improvements.
• Minimum age requirement is 21.
• Must be able to obtain a Nevada Gaming Registration.
• Excellent skills in time management, coordinating and prioritizing of projects, problem solving, able to handle stress.
• Excellent concentration amid distractions and use logical and deductive reasoning in making decisions.
• Knowledge and use of comprehensive reading and writing skills required to effectively handle correspondence.

Preferred

• Knowledge of Aristocrat and Super Playmate is strongly preferred.
• Knowledge of hotel database LMS is preferred.