Database Marketing Coordinator - Casino Marketing Admin - Full Time

Atlantic City, NJ (On-site)

$41K/yr – $53K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own and coordinate direct mail and email programs with internal teams, ensuring data integrity and accurate execution, while learning and testing new campaigns and systems in a casino marketing context.

  • Direct Mail & Email Operations: own the creative process, data hygiene, and campaign execution.
  • Analytics & Compliance: gather data for program analysis and ensure regulatory and policy adherence.
  • Program Enablement: assist with building tools, list generation, and cross functional marketing tooling to support campaigns.

Job Description

Responsibilities
  • Coordinate the direct mail and email creative process with internal agency.
  • Responsible for database cleansing, testing and integrity checks.
  • Assists in developing new marketing campaigns.
  • Test new marketing systems as required.
  • Ensure accuracy of all mailings and emails.
  • Assists with building programs in other supporting Marketing tools as well as list generations, program execution, data validation, troubleshooting, etc.
  • Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, and any other Marketing functions.
  • Understands and explains programs to customers and emphasizes the rewards and benefits of the Loyalty Card Program to promote customer retention.
  • Complies with all Departmental and Company Policies including Ocean Casino Resort business ethics guidelines.
  • Complies with all New Jersey regulatory requirements.
Ocean Casino Resort logo

Ocean Casino Resort

Experience the ocean as it was meant to be! As the tallest building in Atlantic City, the landmark Ocean Casino Resort offers unparalleled ocean views in its 1,399 rooms and captures the essence of what draws people to this popular waterfront destination situated on the city's famous Boardwalk. In addition to its expansive hotel, casino, and meeting space, Ocean Casino Resort features five swimming pools, including a saltwater pool, a cabana filled sun-deck, a Topgolf Swing Suite, and distinctive dining and entertainment venues. Book your getaway today at https://www.theoceanac.com/!Must be 21 or older. Gambling Problem? Call 1-800-GAMBLER.

Founded in 2018
Atlantic City, New Jersey, USA
951 employees (90 in marketing)

Traffic Signals

Monthly Visitors
422.5K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
40.9%
Direct
38.5%
Referral
19.3%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~953

Marketing Team

Marketing Team Size
68 (7% of company)

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