Responsibilities

• Contributes specifically to the increased revenue and cost efficiencies as indicated by measured analytical data and meets specific goals as set forth in the Annual Marketing Plan.
• Organizes direct marketing campaigns to include direct mail, email, telephone or other direct strategies
• Analyzes direct marketing campaigns to determine effectiveness including redemption rates, revenue generation, ROI, etc. and makes recommendations to change or modify strategy with supporting financial justification i n cooperation with the Director of Marketing implements, manages, and constantly evolves the Sandia database marketing strategy, including segmentation, list management, email, direct mailings and offers, and ROI analyses.
• Drives continuous, profitable growth from targeted database segments. Assists property selection of the highest ROI segmentation for achieving individual annual plans.
• Supports the achievement of overall market share, revenue, and profitability goals for the property
• Provides senior leaders analysis and targeting of customer segments.
• Assists in the development of cost-effective prospecting and reactivation programs.
• Monitors employee performance and supports/mentors the database staff.
• Performs effective database analysis, including data integrity, monthly segment reports, and assessment of marketing campaigns and programs.
• Works with all enterprise departments to develop database marketing initiatives and implement cost-effective, revenue-driving programs.

Requirements

• Must be at least 21 years of age.
• Must possess a bachelor’s degree in business administration, Marketing, Statistics , or a related field of study.
• Three (3) years of management experience. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling seven (7) years may substitute for the required education and experience.
• Must be an experienced user of word processing, spreadsheet, database and reporting software.
• Must be able to obtain and maintain the required STGC Gaming License.
• Will require a pre-employment and random drug screening.

Preferred

• Strong grasp of database marketing programs and direct mail design, production, and fulfillment with related experience in database marketing systems, analysis and direct marketing mail operations in a gaming / hospitality / sales industry.