Responsibilities

• Own CRM Revenue & Lifecycle Performance
• Lead the end-to-end CRM strategy across email, SMS, and push, with full accountability for revenue contribution and LTV growth
• Build and optimize lifecycle programs across acquisition, onboarding, engagement, retention, and reactivation
• Establish CRM as a core revenue driver within the digital mix, with clear attribution and incrementality measurement
• Continuously test, learn, and scale programs that improve conversion, frequency, and customer value
• Drive Customer-Centric, Data-Driven Marketing
• Partner with ecommerce and data teams to translate customer behavior into actionable segmentation and personalization strategies
• Leverage CDP / ESP capabilities to deliver dynamic, highly targeted messaging at scale
• Develop a unified view of the customer and ensure consistent, relevant communication across channels
• Champion a test-and-learn culture, with rigorous A/B testing and experimentation frameworks

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or retention marketing, ideally in ecommerce or omnichannel retail
• Proven track record of driving significant revenue and LTV growth through CRM channels
• Deep expertise in email, SMS, push, segmentation, personalization, and marketing automation
• Strong analytical mindset with experience in attribution, incrementality testing, and performance measurement
• Experience working cross-functionally with ecommerce, merchandising, marketing, and customer service teams
• Demonstrated success building and leading high-performing teams in fast-paced environments
• Experience with modern CRM/CDP platform (e.g., Salesforce Marketing Cloud, Braze, Iterable, Segment, etc.)