Responsibilities

• Own ongoing data hygiene for the customer file, including deduplication, formatting, and attribute accuracy.
• Monitor unsubscribe and churn trends and flag concerning patterns to the Director, CRM Operations & Platform.
• Maintain suppression logic to ensure compliance and prevent messaging to invalid or opted-out contacts.
• Audit segmentation structures periodically to confirm they still reflect current customer behavior and business needs.
• Build and maintain engagement-based segmentation used across acquisition, retention, and international CRM programs.
• Define and maintain customer attributes used for targeting and personalization.
• Perform audience QA before major campaigns to confirm segment logic is producing the intended population.
• Support the Director, Email & SMS with audience definitions for new campaign or flow concepts.
• Monitor addressable-audience growth, meaning opted-in Email/SMS contacts, and identify factors driving growth or decline.
• Partner with Analytics/Data on data integration projects that expand or enrich the customer file.

Requirements

• 3-6 years of experience in CRM data management, database marketing, or audience/segmentation roles.
• Demonstrated experience building and maintaining segmentation logic within a CRM/ESP platform.
• Strong data hygiene practices, including deduplication, suppression, and attribute management.
• Experience monitoring list health metrics such as unsubscribes, churn, and engagement decay.
• Comfort working with data teams on integration and reporting needs.

Preferred

• Experience with SQL or other query tools for audience analysis.
• Experience with customer data platforms or advanced segmentation tooling.
• Experience in a multi-brand or multi-market CRM environment.