Responsibilities

• Own reporting and analytics across the full marketing funnel, from lead generation through to pipeline, bookings, and ARR
• Analyze funnel performance and pipeline quality, including conversion rates, deal size, velocity, and ARR contribution across SMB, Mid-Market, and Enterprise segments
• Measure marketing-sourced and influenced pipeline by channel, campaign, geography, and product, and recommend where to increase, reduce, or redirect spend
• Build reporting on CAC, LTV, CAC payback, marketing ROI, and sales and marketing efficiency
• Create dashboards, forecasts, and leading indicators that give executives clear visibility into funnel performance and future ARR
• Partner with Revenue Operations and Finance on consistent definitions, data integrity, attribution methodology, budgeting, and ROI analysis

Requirements

• 3 to 5+ years' experience in marketing analytics, revenue analytics, BI, RevOps, or a similar analytical role
• Strong understanding of SaaS funnel metrics, including MQL, SQL, opportunity conversion, pipeline, ARR, CAC, LTV, and CAC payback
• Advanced Excel or Google Sheets skills and experience working with large datasets, with a sharp eye for inconsistencies and data quality
• Ability to translate complex data into concise, commercial insights and present them confidently to senior leadership

Preferred

• Experience specifically with marketing attribution modelling and campaign-level analysis
• Experience with cohort and customer segmentation analysis
• Prior exposure to GTM segmentation models (Transactional/SMB, Mid-Market, Enterprise)
• Experience partnering directly with Finance on budgeting or ROI evaluation
• A track record of proactively bringing recommendations forward rather than only responding to requests