Data Scientist – Lifecycle Marketing & Engagement Analytics

San Jose, CA (On-site)

$140K/yr – $150K/yrMid Level4+ years expFull time

Posted 3 days ago

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Job Description

Responsibilities

Quantify the incremental impact of lifecycle marketing programs, including email, onboarding, engagement, and customer resurrection campaigns.
Design and analyze holdout tests, A/B experiments, and incrementality measurement frameworks.
Track and report campaign performance, engagement trends, and business outcomes.
Identify early warning signals for customer churn, inactivity, and dormancy.
Conduct ad hoc analyses to support strategic and business decisions.
Translate complex data findings into clear and actionable recommendations.
Collaborate with Product Marketing, Lifecycle Marketing, Data Engineering, Product Analytics, and AI enablement teams.

Requirements

4–8 years of experience in data science, marketing analytics, product analytics, or analytics consulting.
Strong knowledge of experimentation, A/B testing, causal inference, and incrementality measurement.
Experience analyzing lifecycle marketing and customer engagement programs.
Strong analytical, problem-solving, and stakeholder-management skills.
Ability to communicate technical insights clearly to business and marketing teams.

LatentView Analytics

4.0 Glassdoor

LatentView Analytics is an AI-driven analytics, data engineering, and consulting company that inspires and transforms businesses to excel in the digital world by harnessing the power of data. We are a trusted partner to enterprises worldwide, including 50+ Fortune 500 companies across the Technology, Financial Services, CPG, Retail, and Healthcare sectors, located in the United States, Europe, the UK, and Singapore.What defines usClient-Centered ImpactWe provide more than insights. We deeply understand the challenges of our clients to craft actionable strategies that drive lasting value and a competitive edge.Shared DestinyGrowth is mutual. We build long-term partnerships rooted in open communication, trust, and accountability for our clients, our people, and our organization.CamaraderieThe best ideas are built together. We embrace diverse perspectives, building a culture of trust, teamwork, and open dialogue to create innovative solutions for our clients, teams, and stakeholders.Innovation with ExcellenceWe push the boundaries of analytics by blending creativity, expertise, and a commitment to precision and quality.Freedom with AccountabilityWe encourage independent thinking and curiosity while upholding integrity, responsibility, and ethical practices.Awards and recognitionsTop 20 Best Firms for Women in Tech 2025Leader - MLOps Service Providers 2025 - PeMa Report 2025The Forrester WaveTM: Customer Analytics Services, Q2 2025Leader - Data Engineering Service Providers - PeMa Report 2025Leader - Agentic AI Service Providers PeMa QuadrantTop 20 CEOs Defining the Future of AI in 2025ISG - Global Leader - Specialty Analytics Services - Retail and CPGISG - Global Leader - Specialty Analytics Services - Supply Chain Forrester: Marketing Measurement and Optimization Services Landscape, Q3 2025

Founded in 2006

Chennai, Tamil Nadu, IND

1.7K employees (43 in marketing)

www.latentview.com

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