Responsibilities

• Lead integrated data analytics and performance reporting for the global marketing team, inclusive of brand health tracking through to digital marketing campaign delivery (website, content, email, social media, paid media, search, etc.)
• Transform raw data into insights, optimizations and results – with an emphasis on clear and commercial storytelling – that drives actionable marketing and business recommendations
• Help the business prioritize high ROI enhancements to marketing programs that encourage deeper client interactions and ultimately improve conversion metrics over time
• Ensure consistent tracking and analysis of core marketing KPIs across various channels; Prepare weekly, monthly, quarterly and annual performance reports
• Collaborate with internal teams, technology partners and external vendors to explore, assess and implement new systems and applications (including AI) that will improve data management and reporting
• Develop measurement frameworks that go beyond traditional metrics, incorporating indicators of engagement, influence, and content effectiveness in an evolving digital and AI-driven landscape
• Provide advice on technical data implementation and setup, including backend data cleansing, tagging and taxonomy schema, cookie deployment, paid media campaign tags and tracking
• Lead a test-and-learn approach across channels, using experimentation frameworks to continuously optimize marketing performance and uncover new opportunities

Requirements

• Bachelors Degree, required
• Minimum 5+ years of overall relevant experience, required
• Experience with marketing analytics and reporting platforms (e.g., Power BI, Tableau, Datorama or similar)
• Experience with CRM and marketing automation systems (e.g., Salesforce Marketing Cloud, Marketo)
• Experience with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and social media management platforms (e.g., Sprinklr or similar)
• Experience with client experience and survey tools (e.g., Qualtrics or similar)
• Experience leveraging AI and automation to enhance marketing analytics, reporting efficiency, and insight generation
• Strong data manipulation and analysis skills (advanced Excel; experience with data visualization and dashboarding tools)
• Prior experience in marketing analytics and/or digital media at a media agency, creative agency or client-side organization
• Strong understanding of the financial services sector (business models, client targets, etc.)

Preferred

• In-Office Requirement: 4 days per week