Responsibilities

• Support UA analytics across 2–4 mobile game titles, partnering with UA managers to track, analyze, and optimize campaign performance across Google Ads, Apple Search Ads, and other ad networks
• Monitor ROAS, CPI, retention, LTV, and install volume to identify trends, risks, and opportunities
• Build and maintain dashboards, reports, and recurring analyses to guide UA decision-making and performance reviews
• Collaborate with UA and Creative teams to evaluate and support A/B tests on creative concepts, targeting strategies, and bidding approaches
• Translate complex datasets into clear insights and recommendations, presenting findings to technical and non-technical stakeholders
• Partner cross-functionally with Product, Finance, and Data teams to align UA performance with broader company goals and forecasts
• Support creative analysis by evaluating ad performance, app store conversion, and funnel metrics
• Contribute to competitive analysis and industry trend research to inform growth strategy
• Assist in improving data processes, documentation, and reporting workflows to support scale and efficiency

Requirements

• 1–3 years of experience in data analytics, growth analytics, or digital marketing analytics, preferably supporting UA or growth initiatives
• Strong analytical and problem-solving skills, with the ability to turn raw data into meaningful insights
• Advanced proficiency in Excel or Google Sheets
• Experience with SQL required; Python, BI tools (Looker, Tableau), or experimentation frameworks is a plus
• Solid understanding of growth and marketing KPIs such as CPI, ROAS, retention, LTV, and conversion rates
• Excellent written and verbal communication skills, with experience presenting insights to cross-functional audiences
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
• Interest in mobile gaming and curiosity about player behavior, monetization models, and live operations
• Self-starter mindset with a strong desire to learn, grow, and take ownership

Preferred

• Experience with Python, BI tools (Looker, Tableau, etc.), or experimentation frameworks is a plus

Benefits

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution
• Annual all-inclusive company trip for you and a guest with destinations like Hawaii, Las Vegas, and more
• Free lunch, snacks, and drinks in-office
• Casual workplace with a relaxed dress code and a remodeled office in Irvine
• Growth-focused culture with opportunities to advance
• Annual Game Jam to showcase creativity