Responsibilities - Support accuracy of media spend and performance reporting across platforms including Google Ads, GA4, Meta, The Trade Desk, and other paid channels. - Validate data and troubleshoot issues to ensure that what clients see matches what platforms report. - Identify and flag discrepancies related to attribution, tracking logic, currency, time zones, and API latency. - Query and validate data using SQL; work with BigQuery alongside technical team members. - Work to develop a clear attribution model taking into account signal loss for conversions and stay abreast of all digital advertising benchmarks and best practices for reporting - Data Validation & Reporting Accuracy - Build, maintain, and update dashboards in custom built app, coordinating with any outside contractors who also build and support dashboards. - Ensure all dashboards launch on time and accurately for campaigns. - Monitor data pipelines and integrations. - Ensure account managers understand the metrics on the dashboards and can utilize all features - Work with Account Management to understand the key metrics for each client and ensure dashboards reflect data in accordance with KPIs - Assist in producing clear, client-facing performance reports that explain results and trends. - Work to develop automated reporting functionality integrating AI tools with campaign data and reduce the time to produce complex QBRs - Translate data into insights and recommendations for media and account teams. - Contribute to documentation, QA standards, and reporting best practices. - Use modern tools (including AI tools) to improve analysis, QA, and efficiency.