Data Analyst I

Boston, MA (On-site)

$70K/yr – $85K/yrIntern/New Grad1+ years expFull time

Posted 2 months ago

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Job Summary

Own data-to-insights flow for media clients: build visual dashboards, translate performance metrics into client-ready stories, align media strategy with business goals, and ensure scalable data integrity to drive strategic recommendations.

  • Analytics & Visualization: Design dashboards and translate data into digestible client reports across Sheets, Excel, and PowerPoint.
  • Media Strategy: Align media plans with business goals and identify trends to optimize spend.
  • Data Integrity & Strategic Consulting: Ensure scalable measurement frameworks and translate data into trust-building, actionable recommendations on LTV/ROAS.

Job Description

Own data-to-insights flow for media clients: build visual dashboards, translate performance metrics into client-ready stories, align media strategy with business goals, and ensure scalable data integrity to drive strategic recommendations.

  • Analytics & Visualization : You will design and maintain customized dashboards that transform thousands of lines of data into clear, visual stories. You’ll be responsible for translating complex performance media metrics into digestible, client-ready reports via Google Sheets, Excel, and PowerPoint.
  • Media Strategy : You will learn our clients’ businesses inside and out to align their media strategy with overarching business goals. You’ll identify advertising trends across projects to help guide media buying decisions and optimize spend.
  • Data Integrity: You will collaborate across teams to ensure our tracking and measurement frameworks are scalable, accurate, and best-in-class, acting as a bridge between raw data and strategy.
  • Strategic Consulting : You will use your understanding of concepts like LTV, ROAS, and Incremental Revenue to lead discussions with clients, gaining trust and shareholder buy-in on media strategy and results.
    Gupta Media logo

    Gupta Media

    3.5 Glassdoor

    We are problem solvers by nature. We pride ourselves on finding and building innovative solutions to complex challenges. Our services span media, creative, strategy, and reporting, and what sets us apart is the way we bring it all together to redefine what your success can look like. We’re not a digital agency; we’re not a creative agency. We are performance marketers who work in partnership with our clients to deliver results.Each day, we push the limits in the pursuit of Redefining Possible.

    Founded in 2001
    Boston, Massachusetts, USA
    239 employees (42 in marketing)
    60% recommend to a friend
    60% CEO approval

    Traffic Signals

    Monthly Visitors
    34.9K
    Traffic Source Mix
    Search
    45.8%
    Direct
    39.4%
    Referral
    9.9%
    Social
    3.6%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~240

    Marketing Team

    Marketing Team Size
    29 (12% of company)
    Marketing Roles Posted (Last 30 Days)
    4