Responsibilities

• Dashboarding & Reporting: Develop, iterate, and maintain comprehensive reports and automated dashboards using our visualization platforms to track KPIs and keep cross-functional stakeholders informed.
• Funnel & Conversion Analysis: Analyze the end-to-end user journey.
• B2B Growth Support: Partner with the growth and commercial teams to track performance and scale our B2B initiatives across health system and employer partnerships.
• Lifecycle Marketing Support: Support the lifecycle marketing team by tracking engagement metrics, user re-engagement campaigns, and email/SMS performance.
• Grow & Own: Work closely with your mentor to upskill, refine your analytical frameworks, and eventually transition into a senior role owning specific growth and marketing analytics domains.

Requirements

• Passion for Women's Health Tech: A genuine interest in Midi’s mission to close the gap in midlife care and improve healthcare outcomes for women.
• Experience: 2-4 years of experience in data analytics, marketing analytics, growth, or a related field.
• Technical Skills: Proficiency in SQL and data visualization/BI tools (e.g., QuickSight, Tableau, Looker). Strong hands-on experience with event-based analytics platforms (e.g., Amplitude, Mixpanel) and Ad Platform dashboards (Meta, Google, etc.).
• Analytical Capabilities: Ability to analyze conversion funnels and translate complex data points into a clear narrative. Strong attention to detail in reporting and maintaining data integrity.
• AI Adoption & Tech Fluency: Comfortable integrating generative AI tools (like Claude) and modern platform AI agents into your daily data workflows to write code faster, troubleshoot tracking schemas, and scale analytics output.
• Experimentation: Heavy statistical experimentation experience is not required. A basic understanding of straightforward A/B testing is sufficient, and you will learn as you go.
• Growth Mindset: You are eager to learn, highly collaborative, and excited to be mentored by senior team members while building the foundation to become a domain owner.