Responsibilities

• Oversee and manage the creation, curation and distribution of engaging content across multiple platforms.
• Ensure content is aligned with the organization’s voice, goals and target audiences.
• Collaborate with various teams to develop content strategies, manage projects and analyze the performance of content campaigns.
• Execute and manage digital media campaigns by building and trafficking organic and paid posts that increases followers and overall engagement.
• Develop a content strategy calendar and distribution schedule supporting digital media channels for CVB stakeholders under the direction of the Director of Marketing & Brand Management.
• Write, create and edit engaging content for social media for Grapevine CVB accounts.
• Work with Marketing & Communications team members to create engaging posts, reels and videos.
• Analyze campaign performance and ensure all campaigns are aligned to overall strategies and optimized to key performance indicators.
• Report on social media analytics weekly.
• Explore opportunities utilizing artificial intelligence (AI) to enhance digital media strategies and performance.

Requirements

• Bachelor's degree required in advertising, marketing or related field
• three (3) years of comparable project management and advertising agency experience or an equivalent combination of education, training and experience
• Must pass a Federal/National criminal background check and must have a valid Texas driver's license with an acceptable driving record as defined by City policy
• Must pass a pre-employment drug screen

Preferred

• AI utilization to enhance digital media strategies and performance (Explores opportunities utilizing artificial intelligence)
• Experience creating engaging posts, reels and videos across social platforms