Responsibilities

• Loyalty Program Management
• - Own the day-to-day management of the Contractor Loyalty Program—ensuring program rules, product eligibility, contractor data accuracy, and compliance are maintained.
• - Develop and deploy enrollment strategies to increase program membership
• - Manage contractor onboarding, enrollment, and field enablement related to the program, in partnership with Field Sales teams.
• - Build out customer benefit sets that drive program advantage amongst competitor programs
• - Collaborate with Marketing and Sales on contractor promotions and incentives that drive product adoption and share of wallet.
• - Equip field teams with program training, onboarding guides, and promotional tools to drive contractor awareness and participation.
• - Support the launch and adoption of field initiatives tied to the loyalty platform, including contractor education events and targeted campaigns.
• Contractor Growth Strategy Execution
• - Build out the nurture strategy for driving trial and conversion of contractor prospects

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2 years+ Experience managing loyalty or credentialing programs
• 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
• Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred
• Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
• Proficiency in marketing tools and software applications
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Ability to thrive in a fast-paced, matrixed environment

Benefits

• Full-time team members receive** medical, dental and vision benefits starting day 1.
• Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.