Responsibilities

• Own the investment behind our customer co-marketing programs, covering allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
• Develop and execute co-marketing plans with participating customers that grow Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy.
• Run the always-on scaled co-marketing motion, co-producing high-quality creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
• Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and build the criteria that keep those decisions consistent
• Own the customer marketing intake process and its tooling, keeping it the system of record and building the playbooks that keep it consistent as we scale, partnering with Customer Marketing segment leads who own triage and prioritization for their segments
• Define how we measure the impact of our customer marketing investments, working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
• Report back to participating customers on what their participation returned, measured on the outcomes they care about, like reach, engagement, and new customer acquisition
• Use Claude as a core part of your operational toolkit — building skills, automating intake and triage, and finding leverage wherever a process can be made faster or smarter for the Customer Marketing team

Requirements

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

Preferred

• 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing. Partner marketing or program management experience is a strong plus.
• Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company
• Background in revenue operations or marketing analytics, and hands-on comfort in Salesforce and BI tooling
• Experience proving incremental program impact against a comparison group rather than reporting activity
• Experience standing up or owning the tooling behind a marketing program — intake forms, workflow automation, dashboards, or a customer participation database
• Comfort working closely with Sales teams and an understanding of how customer marketing supports pipeline and retention