Customer Marketing Team Director, HCP

Responsibilities

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
• Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
• Coordinates and validates messaging of clinical and non-clinical strategy for customers.
• Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
• Reviews and coaches Sr. and Jr. Customer Marketers on content, media, and measurement activities, including the tracking of cross-customer needs
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

Requirements

• Bachelor's degree
• 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Preferred

• MBA or other related graduate level degree preferred
• Progressive years of Marketing experience is preferred
• People leadership experience is preferred.
• Experience working in an omnichannel/digital marketing role
• Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
• Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Benefits

• Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
• If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.