Responsibilities

• Build and execute lifecycle marketing programmes across the customer base - targeting onboarding, adoption, and long-term engagement - using behavioural signals and CS data to trigger relevant communications at the right time.
• Help drive customer advocacy: develop and manage the case study pipeline, coordinate testimonials and peer review submissions, and help build a pool of referenceable customers that supports both marketing and sales motions.
• Develop and execute migration marketing campaigns that guide customers from acquired or legacy products to the core EPM platform, partnering with Product and Customer Success to reduce friction and improve conversion.
• Support the PLG motion for freemium-enabled products – working with PMM to build upgrade campaigns that convert product-qualified accounts into paying customers.
• Track and report on programme performance across retention, advocacy, migration, and PLG KPIs.

Requirements

• Three or more years of experience in customer marketing, lifecycle marketing, or retention marketing in a B2B technology or SaaS environment.
• Demonstrated experience contributing meaningfully to customer advocacy programmes, including case study development.
• Proficiency with marketing automation and CRM platforms (Salesforce, Pardot, or equivalent); experience with CS platforms (WalkMe, Totango, or similar) is advantageous.
• Strong writing skills with the ability to produce customer-facing content across formats - emails, guides, case studies, and campaign copy.
• Analytical mindset with experience reporting on programme performance and iterating based on results.
• Bachelor’s degree, preferably in Marketing, Business, or a related field.

Preferred

• Familiarity with PLG motions, product-led conversion campaigns, and migration or transition marketing programmes.
• Background in finance technology, ERP, EPM, FP&A, or adjacent categories strongly preferred.
• Experience with CS platforms (WalkMe, Totango, or similar) is advantageous.