Customer Marketing Specialist

Cary, NC (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end account-based marketing programs for strategic channel accounts, including MDF administration, field enablement, local market activation, and branch merchandising support.

  • Collaborate with sales to implement programs and activation
  • Drive events and product launches at branch level

Job Description

Responsibilities

  • Account-Based Marketing & Program Administration - Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy
  • Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets
  • Maintain and apply customer playbooks to guide consistent account-level marketing execution
  • Act as the key marketing point of contact for strategic channel accounts
  • Field & Sales Enablement - Execute field-level rollout of sales enablement tools and materials
  • Partner with sales teams to implement marketing programs and support local market activation
  • Event & Local Market Activation - Coordinate and execute customer events, including planning logistics and on-site support
  • Implement local market activation initiatives to drive engagement and demand at the branch/account level
  • Branch Merchandising & Product Launch Support - Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits
  • Support product launch execution at the branch/account level, including merchandising and in-market rollout

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing
  • Experience administering MDF/co-op programs preferred
  • Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred
  • Proficiency in marketing tools and software applications

Preferred

  • Experience administering MDF/co-op programs preferred
  • Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred

Benefits

  • Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.
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Cornerstone Building Brands

Cornerstone Building Brands is a leading manufacturer of exterior building products serving the residential and low-rise non-residential markets across North America. Through our expansive footprint and comprehensive product portfolio, we are uniquely positioned as a one-stop-shop for vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories — all available through our trusted product brands to support a wide range of needs and end-uses.Our success is driven by our dedicated team members and strong partnerships across the building industry. We continually invest in our brands and capabilities to create mutual value — leveraging our core strengths, executing with excellence and consistently seeking new solutions to the challenges our customers face every day.From family homes to large-scale commercial structures, our products are the cornerstone of the communities where people live, work and play. That’s why we are committed to becoming a premier building solutions company that better serves its customers and helps build stronger communities. Follow us on:Instagram: @cornerstone_buildingbrandsFacebook: @CornerstoneBuildingBrandsYouTube: @cornerstonebuildingbrandsDISCLAIMERCornerstone Building Brands’ social media channels share information about our company, our products and our people. We welcome commentary expressing all points of view – positive and negative – but reserve the right to remove posts that are off-topic, offensive, promotional or illegal or contain inappropriate language, hate speech, proprietary information, personal data or personal attacks.

Founded in 2018
Cary, North Carolina, USA
8.9K employees (538 in marketing)

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Cornerstone Building Brands salaries

Traffic Signals

Monthly Visitors
43.4K
Monthly Google Ads Budget
$117
Traffic Source Mix
Search
35.6%
Direct
52.4%
Referral
10.9%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~9K

Recent News

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Customer Marketing Specialist

Cornerstone Building Brands · Cary, NC · On-site