Customer Marketing

Responsibilities

• Build the customer marketing strategy. Set priorities, launch programs, and measure their contribution to pipeline, adoption, retention, and expansion.
• Create compelling customer proof. Develop a steady pipeline of case studies, ROI stories, videos, and testimonials, including creative formats for customers who can’t participate publicly.
• Establish a trusted reference program. Give Sales access to relevant, approved customer advocates while protecting customer relationships and respecting their time.
• Bring customer leaders together. Launch a Customer Advisory Board and executive programming that builds relationships, surfaces insight, and delivers value to our top accounts.
• Support adoption and expansion. Partner with Customer Success and Product on campaigns that help customers discover new use cases, reach more teams, and get more from Rogo.
• Amplify customer success. Work with Communications and Brand to turn customer milestones into thoughtful announcements, speaking opportunities, and other moments of visibility.

Requirements

• 6-8+ years of experience in customer marketing, customer advocacy, or a related go-to-market role, ideally in B2B SaaS, financial services, fintech, or AI.
• A track record of building and executing customer marketing programs at a high-growth company.
• Excellent storytelling skills, with the ability to translate complex workflows and customer outcomes into clear, credible narratives.
• Experience working with senior enterprise executives and navigating brand, legal, and compliance approvals.
• Strong project management skills and the ability to move multiple programs forward with care and urgency.
• A practical, data-driven approach to measuring impact and improving what you build.

Preferred

• Experience with financial services buyers, Customer Advisory Boards, or executive programming is a plus.