Customer Marketing Program Manager

San Francisco, CA (On-site)

$185K/yr – $255K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end customer marketing and launch enablement for Anthropic’s product launches, coordinating beta programs, customer storytelling, and cross-functional go-to-market activities.

  • Own end-to-end responsibilities for launches, including customer selection, onboarding, feedback, and activation.
  • Must-have: 8+ years in customer or product marketing with B2B SaaS launches.
  • Standout: Strong cross-functional coordination across Product, Sales, Marketing, and Communications.

Job Description

Responsibilities

  • Support Anthropic launches end-to-end: customer selection, onboarding, feedback collection, and activation for launches
  • Manage our early access program end-to-end from a customer marketing perspective—coordinating co-marketing moments, collecting customer proof points during the program, and ensuring participants are set up to share via their own channels when the launch goes live
  • Work with Sales and Customer Marketing segment leads to build and maintain customer tiering and tracking in CRM—setting up automated triggers so we know when a customer hits a milestone that unlocks new engagement opportunities
  • Manage customer events programming end-to-end: selecting the right customers and speakers, building out session content with Customer Marketing segment leads, prepping speakers, and acting as the customer point of contact day-of
  • Support analyst relations efforts by identifying and preparing customers for analyst briefings and inquiry calls
  • Build and maintain voice-of-the-customer programs that channel structured feedback to Product teams, surfacing what customers need, what's working, and what isn't
  • Coordinate across Sales, Product, PMM, Events, Creative, and Communications to align customer storytelling with launch timelines and go-to-market plans
  • Define what great looks like across your programs—set benchmarks for customer participation in early model testing, events, and analyst engagements, and track progress against them

Requirements

  • 8+ years of experience in customer marketing, product marketing, or a role that blended both—ideally in B2B SaaS or enterprise technology
  • Experience running early access, beta, or customer preview programs tied to product launches
  • Strong cross-functional coordination skills—you've worked across Product, Sales, Marketing, and Comms and know how to keep everyone aligned without formal authority
  • Excellent storytelling and writing skills, with the ability to translate technical customer outcomes into clear, compelling narratives
  • Experience building and managing customer reference programs or pipelines
  • A track record of working closely with product teams, whether through structured feedback programs, advisory boards, or embedded partnerships
  • Comfort working with analyst relations—you've prepped customers for briefings or participated in AR programs before
  • Strong project management instincts; you can juggle multiple launches, events, and programs simultaneously without dropping things
  • A genuine interest in understanding what customers are building and why, not just capturing a quote and moving on

Preferred

  • Experience with customer advisory boards (CABs) or structured community programs
  • Background in the AI/ML ecosystem, particularly developer tools and infrastructure
  • Familiarity with analyst relations firms and processes (Gartner, Forrester, IDC, etc.)
  • Experience coordinating co-marketing efforts with cloud service providers or technology partners
  • A product sense—you naturally think about how customer feedback should influence roadmap and positioning

Benefits

  • competitive compensation and benefits
  • optional equity donation matching
  • generous vacation and parental leave
  • flexible working hours
  • a lovely office space in which to collaborate with colleagues
Anthropic logo

Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021
3K employees (168 in marketing)
82% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
11.6M
Monthly Google Ads Budget
$175.7K
Traffic Source Mix
Search
38.4%
Direct
48.7%
Referral
11.3%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
130 (4% of company)
Median Career Experience
14 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$63.7B
Last Raise
$30B
Series G, 1 months ago

Funding History

  • Feb 2026
    Series G • $30B
  • Sep 2025
    Series F • $13B
  • May 2025
    Debt Financing • $2.5B

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