Responsibilities

• Build and scale Port's customer reference program, including a structured database of referenceable customers, advocates, and proof points segmented by use case, industry, company size, and persona
• Partner with Sales and Customer Success to identify and cultivate customer champions at strategic accounts
• Develop tiered reference tracks — reference calls, case studies, event speakers, advisory participation — matched to sales stage and buyer need
• Storytelling & Content: Lead production of high-impact customer content: written case studies, video testimonials, one-pagers, ROI spotlights, blog posts, webinars, social proof snippets, and more
• Interview customers and translate technical outcomes into compelling narratives for engineering leaders, platform teams, DevOps practitioners, and executive stakeholders
• Maintain a library of use-case-specific proof points that Sales, SDRs, and Product Marketing can pull from at any stage of the funnel
• Sales Enablement: Equip Sales and SDR teams with reference assets tailored to deal stage, vertical, use case, and objection type
• Integrate customer evidence into core messaging, pitch decks, and competitive materials
• Track asset usage and sales feedback to continuously improve content quality and relevance
• Customer Advocacy & Engagement: Strategically recruit, nurture, and manage customer advocates, maintaining an ongoing engagement cadence

Requirements

• 5+ years of experience in customer marketing, product marketing, or a related B2B marketing role
• Proven experience building or scaling a customer reference or advocacy program
• Strong storytelling instincts with excellent written and verbal communication skills — you know how to draw a compelling narrative out of a technical customer conversation
• Technical curiosity and comfort learning complex products; familiarity with developer tools, DevOps, platform engineering, or cloud infrastructure is a strong advantage
• Demonstrated ability to build relationships with enterprise customers, from practitioners to executive leaders
• Highly organized, self-directed, and effective in fast-moving, cross-functional environments

Preferred

• Experience marketing developer tools, internal developer platforms (IDPs), DevOps platforms, or infrastructure tooling
• Familiarity with reference management or CRM tools (e.g., HubSpot, ReferenceEdge, Influitive)
• Experience supporting high-touch executive or customer marketing programs