Customer Marketing Manager

San Mateo, CA (Hybrid)

$138K/yr – $189K/yrSenior Level7+ years exp

Posted 3 weeks ago

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Job Summary

Own the CAB program end-to-end and turn customer voices into product and GTM action with executive-facing coordination and measurable impact.

  • CAB program Governance: Charter, membership, cadence, programming, and meticulous follow-through.
  • Stakeholder & advocacy: Manage executive contacts, cross-functional alignment, and top customer storytelling.
  • Insight to action: Synthesizes feedback, routes to owners, and tracks closure to influence roadmaps and release marketing.

Job Description

Responsibilities

  • Own the CAB program end-to-end. Charter, membership, meeting cadence, programming, and meticulous action-item follow-through.
  • Partner with the field to nominate, recruit, and maintain CAB membership; keep the roster current as accounts, sponsors, and priorities evolve.
  • Design each CAB meeting's agenda with Product Management, Product Marketing, and various teams across the organization to ensure strategic alignment and mutual value.
  • Serve as the primary point of contact for CAB members and their executive assistants — managing high-touch invitations, logistics, prep materials, and between-meeting touchpoints.
  • Provide customer insights. Synthesize customer feedback, route it to the right owners in Product and GTM, and track follow-ups to closure so members see their input actively shape Okta's roadmap.
  • Coordinate with other customer program teams to ensure CAB members are not over-asked and every engagement across programs is intentional and respectful of their time.
  • Report on CAB health and impact to Marketing and Sales leadership: Track attendance, engagement metrics, key themes/asks, and the status of commitments made back to customers.
  • Act as the primary customer advocacy lead, partnering cross-functionally to build a streamlined process for identifying top customer voices and championing their success stories across the broader marketing organization.
  • Connect with account teams to capture a customer's story, building detailed briefs that contribute to the team's global customer marketing repository.
  • Partner with product marketing and management on release marketing to streamline the process for customers and track cross-program engagement.

Requirements

  • 7+ years of experience working in B2B tech marketing, with dedicated experience in customer marketing/advocacy and/or managing executive-level programs.
  • Flawless communication and interpersonal skills, with the maturity and confidence to interface directly with C-suite executives and internal leadership.
  • Exceptional project management skills; laser-focused on details, deadlines, and flawless execution in a fast-paced, high-growth environment.
  • Proven ability to build, cultivate, and protect critical customer relationships.
  • Strong analytical skills—comfortable tracking, synthesizing, and reporting on program KPIs to leadership.

Benefits

  • The Okta Experience
  • Supporting Your Well-Being
  • Driving Social Impact
  • Developing Talent and Fostering Connection + Community
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Okta

3.7 Glassdoor

Okta secures AI.Okta is The World’s Identity Company. Freeing everyone to safely use any technology—anywhere, on any device or app.

Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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